Monday, June 28, 2010

US Box Office Estimates June 25-27 2010

 As the first half of the year finishes, it's yet again Toy Story in the lead. In ten days it's notched up an extremely impressive $225Million+ and is about to surpass Shrek. If nothing else, it certainly proves that people will pay for a movie they want to see. Newcomers Grown Ups and Knight & Day - the two major releases of the weekend - couldn't stand up to the children's favourite. K+D did especially badly considering it's headline stars, Cruise and Diaz, although that can be attributed to a complex film (a result of the deveflopment hell it was spawned in) with no clear direction in the advertising.

The rest of the charts are pretty much as last week, although Jonah Hex has fallen faster than the others. $9M in 10 days and almost out of the top-10 means that it'll have to do REALLY well overseas to recoup it's $47M budget (they typically get ~55% of the box office take, the cinema itself takes the rest)

Halfway through the year though, it's clear that this will be another record year for the movie industry, despite the 'billions' lost to piracy/cams and anything else they can blame.
Rank (last week) Film Weekend Gross (Millions) Theaters Total Gross to Date (Millions) Weeks on release
1 (1) Toy Story 33D $59.0  4,028 $226.5  2
2 (N) Grown Ups $41.0  3,534 $41.0  1
3 (N) Knight & Day $20.5  3,098 $27.8  1
4 (2) The Karate Kid $15.4  3,740 $135.6  3
5 (3) The A-Team $6.0  3,242 $62.8  3
6 (4) Get Him to the Greek $3.0  2,188 $54.4  4
7 (5) Shrek Forever After3D $2.87  2,340 $229.3  6
8 (6) Prince of Persia: The Sands of Time $2.80  1,851 $86.1  5
9 (8) Killers $2.0  2,271 $44.0  4
10 (7) Jonah Hex $1.6  2,825 $9.1  2
It’s important to remember, these figures for the weekend are released lunch-time Sunday, so estimate Sunday’s figures, there may be some discrepancies. Figures provided by BoxOfficeMojo. Click here for the full weekend figures.

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